The Never Hide campaign for Ray-Ban has been very successful so far with several very viral video’s. You’ll probably remember the guy that catches glasses with his face and the same guy that is bobbing for glasses. This time the video goes one step weirder. See for yourself!
Via Illegal Advertising
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
RRRrrright…
Are you sure this is an official video?
This was definitely a step in a very weird direction for Ray-Ban. It’s doing well as a viral video, but I don’t think there’s a good connection to the brand, unlike previous videos that at least heavily featured the sunglasses.
http://thefutureofads.com/2009/01/08/never-hide-films-are-viral-successes-for-ray-ban/