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Uniqlo Parka Style 1000

February 18, 2009 at 9:19 by Martina Comments

I love the crazy and happy mood of the latest Uniqlo online marketing campaign. From the very first second the website is able to generate a positive vibe and the curiosity to checking out the product and the photos of the testimonials wearing it begins spontaneously.

uniqlo_parka01.jpg


Maybe the coolness of the action is just in the videos that you watch while the site loads, but I still think the project is very good and rich, especially if you consider the basic yet crucial goal it needs to achieve: showcase a parka collection.

This is definitely a simple yet very inspiring project, most of all if you find yourself in the ecommerce marketing loop as I am :-)

uniqlo_parka02.jpg

One Response to Uniqlo Parka Style 1000

  1. Keane says:

    I’m such a huge fan of Uniqlo’s interactive. I’d like to see what percentage of their budget gets devoted to online… just to have a basis of comparison.

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