The Cisco Superheroes
Cisco is online with a new campaign to promote its “super” security services. A bunch of super heroes (very much reminding me of the Fantastic Four) are ready to defend companies and individuals from a new generation of criminals acting in the digital world. Their stories are told through four webisodes which will be released from now to April.
Unfortunately the site, despite the great artworks, is nothing special and misses the opportunity of really connecting in a more engaging and interactive ways with Cisco’s actual and future clients. It’s also funny to point out that Cisco, which positions itself as “the human network”, decides to run a campaign that is all about super heroes…
But there is a big question that this website brings into my mind: is it still appealing to release progressively digital content pieces? Especially if content is good but not exceptional, are users compelled enough to come back to the website to see what will happen next? Wouldn’t it be better to give them everything immediately? At least visitors won’t have the unpleasant feeling of an incomplete experience as it happens with the Realm.