Cisco is online with a new campaign to promote its “super” security services. A bunch of super heroes (very much reminding me of the Fantastic Four) are ready to defend companies and individuals from a new generation of criminals acting in the digital world. Their stories are told through four webisodes which will be released from now to April.
Unfortunately the site, despite the great artworks, is nothing special and misses the opportunity of really connecting in a more engaging and interactive ways with Cisco’s actual and future clients. It’s also funny to point out that Cisco, which positions itself as “the human network”, decides to run a campaign that is all about super heroes…
Ogilvy Interactive Frankfurt has created a new online campaign for Cisco Systems, starring a fictional hacker named Bruno H. By clicking on a Cisco banner, users virtually connect to Bruno’s desktop where they find his blog notes about a so called “Self-Defending Network” he cannot hack. The desktop offers further interactive options, like reading Bruno’s email (containing also Cisco’s banners) or find out how Bruno’s girlfriend (Cisca!) looks like. Double click on each item on the desktop to find out more.
Cisco is running an online advertising campaign as part of an integrated marketing strategy to emphasizes the company’s advanced technologies. As reported on Adweek banners with the tag line “This is the power of the network. Now.” are running on The Wall Street Journal Online, BusinessWeek Online, Network World, InfoWorld and Forbes.com. You can see an example of Cisco’s banners, in the Adverblog’s “Watch” section.
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