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Wi-Fi advertising

March 4, 2009 at 4:15 by Mark Comments

Yesterday, my friend and co-worker Arturo and myself found out a couple of brilliant cases of integrated advertising, done respectively by German agencies Lukas Lindemann Rosinski and Jung Von Matt.
I think that both the image for the first case and the video for the second one are absolutely self-explanatory…


(Further explanation here, if you feel like to and here is a video of it)


The funny thing is through the comments section we found another case awarded at the last Epica Awards, really interesting too as it goes to a really common phenomena nowadays, the tension between cafe owners and wi-fi using guests. A few days after, Dylan, from the agency itself (They) sent me more information about this case. I uploaded three images that are really self-explanatory themselves of this another great case, though now i maybe this was the first to take place?
Well, dunno, it’s really cool how some people discover untapped spaces to do advertising, big props, to all of them.

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4 Responses to Wi-Fi advertising

  1. Reminds me of this student-created piece for The Discovery Channel show, “Most Evil”.
    Except much less sinister!

  2. Cory O'Brien says:

    I love this idea. As an extension, coffee shops should give away free wireless, and then sell the wireless name as an ad buy to cover the cost. Win-win for all.

  3. pada says:

    @cory, actually a coffee shop already does. A Dutch agency won an award for it last year

  4. Emily H. says:

    This is such a neat idea, people have no choice but to read the headline. I would hope though that the wireless is free. If people had to pay for the internet it probably wouldn’t be as well received. I wonder if they place more than one ad that users see when they open the window.

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