Drag & drop shopping
If you are looking for some inspiration to build a cool e-shopping interface, you should definitely have a look at this Japanese website.
Hoop is a multi-brand online store that is trying to replicate digitally the gestures of offline shopping. You browse the racks like you would do in brick & mortar store, and when you decide to purchase something you simply drag and drop it from one rack to another.
The result is pretty cool if you are a shopping geek, but the “manual” browsing might result a bit complicated for unexperienced users. Good to see the website provides a series of navigation alternatives to make sure the shopping experience doesn’t generate frustration but rather excitement and, most of all, purchases.