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The MS-DOS website

April 1, 2009 at 7:18 by Martina Comments

In Italy D’Adda, Lorenzini, Vigorelli, BBDO have launched the new agency website. Very very -2.0…The interface is conceived like an MS-DOS screen, and you have to type commands to access the sub-sections. My favourite part is the loader, with the 56K modem sounds.


The MS-DOS interface is a very nice idea, probably not very usable, but surely creative. The problem, in my opinion, is that such an interface is like an implicit declaration of “we are so much a traditional agency”. Take Modernista, for example, they did exactly the opposite, and I like them better, of course but, you know, I’m a geek girl :-)

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13 Responses to The MS-DOS website

  1. DD says:

    Imaginative – maybe, but also really annoying, just to look at some work of theirs I had type all kinds of things. Became very bored of this quite quickly, it’s different but at the price of being a bitch to use – says more that they are stuck in the dark ages to me…

  2. Alvaro says:

    Modernista has also a clever use of media, while the MS-DOS take is rather dated.
    Still a good approach I’d say :)

  3. Amazing, but i have no idea how to navigate across the web

  4. creativo says:

    not original, not user friendly, bored. by italian advertising agency I expect creative ideas

  5. redg says:

    Nice… like it.. but not user friendly at all

  6. dude says:

    The typical (thousands at least) agency sites are not done in MS DOS format.
    Maybe you mean typical as in interesting/big/smart/cool.
    Or typical as in seeking some viral/PR at the moment?
    Either way, I too found it humorless.

  7. Jack Zufelt says:

    I can’t help but like it. It’s got the old school flare to it.

  8. Creative design, but not very user friendly. The younger generation has no clue how to navigate this site and considering this, they are shutting out a large chunk of the population.

  9. albo says:

    Definitely agree with Creativo, not original, not user friendly, and opposite to tge direction the web is going to…
    User interface is a science where you can put your own creativity but change its principles is not creative, often is just stupid.

  10. Denise King says:

    Original and creative ideas are great but only if they don’t grow stale after a few minutes. A great idea but unfortunately not carried out so well. They should have just made it look old school but be user friendly.

  11. golubog says:

    Often when you hark back to a technology from the days of yore it feels more dated then quirky. Especially when usability is a factor. We progressed past this for a reason.

  12. Ilya Pashkov says:

    MS-DOS design it is really nice and extreme idea. I`m loving it!

  13. Seb Haigh says:

    Well they have their 15 minutes of fame. Felt it a bit like putting my head in a blender. Only for extreme geeks IMHO…

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