Branded flash mobs
Looks like we’ve got a new trend here. Following the success of the New York based prank collective Improv Everywhere, brands now start to do their own branded flash mobs. In January, T-Mobile had a huge hit with it’s Liverpool Street Station dance. Last week, both Amsterdam and Antwerp had it’s turn. Who’s next?
T-Mobile totally rocked Liverpool Street Station
NY400 flashed the Amsterdam subway with Frank Sinatra’s New York, New York
VTM used Antwerp Central Station as a scene for the legendary Sound of Music.