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Nissin Ufo Noodles

June 2, 2009 at 9:35 by Martina Comments

As usual, I don’t understand a word, but I love the illustrations on the Nissin Ufo Noodles website launched Japan.

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It’s also interesting to see such an unusual artistic approach to food marketing. No fancy perfect pictures of the food, but rather a colorful chaotic browsing through illustrations and animations.

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Maybe because the only way to make instant yakisoba noodles appealing is to avoid showing the product and rather focus on the aesthetics of the digital experience :-)

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Would be great if someone could leave the name of the agency who did this in the comments. Thanks!

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