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The Uniqlo calendar

June 10, 2009 at 11:27 by Martina Comments

Another interesting online project from Uniqlo. After “the clock” and “the map“, it’s time for “the calendar”.

uniqlo_calendar01.jpg

The website at the moment is pretty basic: landscapes across Japan are featured with tilt-shift style photos. If you click on the photo it becomes a mosaic, and you can discover an Uniqlo item that matches the color of the tile. As usual (at least for the Japanese brand) e-commerce is then just one click away.

uniqlo_calendar02.jpg

uniqlo_calendar04.jpg

To be honest, despite the very beautiful photos presented with a stop-motion flow, the project looks interesting but not with the cool additional twist Uniqlo usually has. However I believe it’s just a question of time, as a lot of links are work in progress.

uniqlo_calendar03.jpg

via JeanSnow.net

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2 Responses to The Uniqlo calendar

  1. Leigh says:

    What an interesting way of creating visual art and product marketing… especially when the focus is on COLOR. Thanks!

  2. Jack Zufelt says:

    The design is very appealing. Very modern.

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