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Happy Birthday Mr Perry

June 13, 2009 at 10:37 by Martina Comments

Fred Perry brand is online with a website to celebrate the 100th anniversary of Mr Perry’s birth. Very interesting work at first sight. But after a few clicks around you realize the whole thing is pretty flat.

fredperry02.jpg


Nice visuals and interface (even if it’s again about papercut photos, very popular lately) but I would have expected to find more interactive contents as well. In the end you have the feeling you are dealing with an “old” brand.

fredperry01.jpg

The agency is De Facto.

2 Responses to Happy Birthday Mr Perry

  1. Jeff says:

    You’re right. The imagery falls off in appeal and I don’t know what I am supposed to do next.

  2. Jack Zufelt says:

    Visually it looked promising, but you realize it’s not after a few clicks.

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