Big ideas anymore?
It happens to me really often that following some interesting people in Twitter leads me to other people also interesting as well. So, if you read the post about Tour de France you could see that i found some links coming from Ana Andjelic’s site, where i also found some interesting posts about the need of the “big idea” as the core of digital marketing campaigns, written as an exchange of opinions with other people. Maybe the subject is totally debatable but also really interesting, take a look at it here and there.
What do you think? It’s also depending on which country the campaigns are run? (because this kind of utilities are based on people “decoding” the brand themselves instead of the brand telling them what they have to think, and i think that this decoding needs some online use habits)
Or even is it related to talk about consistent stories instead of the benefits of the “advertised” product? or are there no specific products anymore but brands instead?