Clothing shop Daffy’s released a new website (by Freedom and Partners) a couple of weeks ago.
Besides having a really easy-to-use interface and beautiful product shots, i found really interesting this
specific section called the truck tracker, so you can be aware when the new collection hits the stores and then get it before anybody else (or you can also follow Twitter updates)
adidas advergame advergames advertainment advertising australia belgium best branding online brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn netherlands nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media sms spain sweden twitter uk viral marketing viral video volkswagen Yahoo!
I think having a website that defaults to 100% Flash is the dumbest idea for a retail company. Especially a low-priced discount-oriented retail store. They really think this type of website appeals to the majority of their shoppers, they really think the majority of their shoppers will even have computers that can render the website smoothly and without freezing?
Not to mention it doesn’t even have a mobile-friendly default.