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Put Pocketing in the streets of London

August 21, 2009 at 8:01 by Martina Comments

I really like this simple and kind of viral idea by British carrier TalkTalk to promote its reduced phone rates. Other carriers make you pay more and therefore “pick” money out of your pockets. TalkTalk make you pay less for phone calls, and so if you switch to TalkTalk they will put the money back in your pockets… Simple, uh?

Watch the video just launched in the UK, where former pickpockets are hired by TalkTalk to put the money back into the pockets of Londoners. As I said: simple, educational (it’s impressive to see the “artists” of pick/putpocketing in action) and pretty viral idea.

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4 Responses to Put Pocketing in the streets of London

  1. Thanks, Martina, this video and the whole concept are just… GREAT!
    Say ciao to Italy, hope to see you soon :)

  2. Eddie says:

    Smart. The british accent makes it quite a Lock Stock viral

  3. Walter says:

    This idea was also done a while ago on an Australian comedy show, with two comedians named ‘Hamish & Andy’.

  4. Jamie says:

    Elegantly done. But know that Burger King ran their “Reverse pickpocket” campaign last summer. Spots had the King putting money back into consumers’ wallets. Anyhow enjoy.

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