Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: putpocketing

Put Pocketing in the streets of London

on August 21, 2009 by Martina Comments

I really like this simple and kind of viral idea by British carrier TalkTalk to promote its reduced phone rates. Other carriers make you pay more and therefore “pick” money out of your pockets. TalkTalk make you pay less for phone calls, and so if you switch to TalkTalk they will put the money back in your pockets… Simple, uh?

Watch the video just launched in the UK, where former pickpockets are hired by TalkTalk to put the money back into the pockets of Londoners. As I said: simple, educational (it’s impressive to see the “artists” of pick/putpocketing in action) and pretty viral idea.

File under:

Advertise here