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Filippa K: what inspires you?

August 31, 2009 at 9:11 by Martina Comments

Filippa K has launched a very nice website to present its Fall09 collection. The navigation begins in a rather cold way, with a tag cloud which asks the visitors from what they get inspiration from. Once the choice is made the experience becomes more interesting and most of all (and fortunately) warmer.

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Each shot of the collection is presented with an hotspot that, when clicked, activates a further level of exploration, either a video piece or a text that provides further information on the product, the style or the fabric.


I really like the personality of the website. Of course photography does an important job here, but I also appreciate the fact that each garment is presented with a mood, an ispiration that goes beyond the simple shot.

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Sound design also plays a relevant role in the experience, creating a relaxing and charming atmosphere that perfectly fits the brand. Well done, Filippa!

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The agency is Daytona.

One Response to Filippa K: what inspires you?

  1. Aleks says:

    Does anyone know how they created the floating words on the homepage? There is a site for it but the name escapes me…

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