Filippa K has launched a very nice website to present its Fall09 collection. The navigation begins in a rather cold way, with a tag cloud which asks the visitors from what they get inspiration from. Once the choice is made the experience becomes more interesting and most of all (and fortunately) warmer.
Each shot of the collection is presented with an hotspot that, when clicked, activates a further level of exploration, either a video piece or a text that provides further information on the product, the style or the fabric.
Tonight a bit of healthy self promotion… I’m very happy to share with you my first digital commerce project which launched today on NIKEiD. Nine Italian bloggers and an amazing illustrator got together to reinterpret some of Nike’s most iconic shoes in a winter/xmas/gloomy mood. For each shoe designed by the bloggers (Air Max 90, the Cortez, the Dunk and the Blazer) Nicola Coin, a young artist from Padua, created an amazing drawing the matches the key characteristics of the shoe itself. Below you can browse a slide show with all the shoes.
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