Digital advertising and marketing: only the best ideas worldwide, since 2003

HBO Imagine

September 21, 2009 at 5:17 by Mark Comments

hboimagine.jpg
Two years after the superb HBO Voyeur campaign, HBO is coming up with a new and interesting narrative experiment called “HBO Imagine”, where you can see some stories told from 4 different angles each, so you can see the whole story only if you check the four or them.
The first one is a 2-part experience: first up is a gigantic 4-sided film experience that will be displayed in NYC, DC, and Philadelphia.
+ September 17-19 NYC (Gansevoort and Little West 12th)
+ October 1-3 in Philadelphia (Old City District)
+ October 8-10 in Washington D.C. (Plaza at Adams Morgan)
On these gigantic 4-sided displays there are 2 different short films playing, directed by Noam Murro, and each film is the same scene from 4 different angle.
The online part, the website, is one of that rare pieces (because these days it’s all about fast to see fast to share) that suggest there’s a lot to explore and find, through a wonderful 3D menu, go check it out, it’s really worth seeing.
The agency is BBDO NY, and as for the online, kudos for The Barbarian Group.
(via Barbarian Group’s Facebook)

One Response to HBO Imagine

  1. Lisa says:

    *cough* MK12 *cough*

Advertise here