Martini Netherlands released this entertaining film, featuring some pretty people having their ‘Martini Moments’. Interesting is the fact that it is a web only film, which is still pretty unique in Holland. When distributed right, such film can set the emotion around your brand, which can be very valuable. Hope to see more..
Music is by Dutch singer Caro Emerald.
Via DutchCowboys
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Hi Martina,
I absolutely agree with you about building emotion around brands by creating content like this.
I think this would work particularly well in the luxury sector, where we normally only see a 30 second TV ad - a very small window.
Consumers want more behind the scenes access to brands and videos such as Martini Moments are a great way to get a brand personality across.
Cheers,
Jackie
Funny how italians managed to turn a construction field into a glamour spot ! Well done
It really reminds me to the vid Estrella Damm launched before the summer started here in Spain.
It grew up as a viral really quick. So I think they wanna follow the same strategy. But, even if they get the same good results, or not, it’s already done!
http://www.youtube.com/watch?v=1VRZlSSIrwY
Seems to me that the creators have clearly looked at Mother’s work for Stella Artois for inspiration.
Boring. I expect more from online work than ads.