Digital advertising and marketing: only the best ideas worldwide, since 2003

The YSL manifesto

October 19, 2009 at 10:36 by Martina Comments

I’m a big fa of Yves Saint Laurent so I definitely have to post about the manifesto they have recently launched. It’s an online video experience, pretty rock and unexpected I would say that take us through the shooting of the Fall/Winter advertising campaign in an engaging way.

ysl01.jpg

It’s a video that mixes campaign images with behind the scenes shots offering a rather emotional dive in the world of YSL.

ysl02.jpg


Fashion and luxury brands are more and more exploiting the “behind the scenes” contents to engage with their consumers. Probably because the (aspirational) target audience has a sincere deside to find out details and points of view that are not usually accessible. So I don’t mind if, in the end, online executions look all a bit the same, as long as they are a bit authentic and conceived with the right dose of style and creativity.
But what it’s really nice to find out looking at the Manifesto, is the fact that YSL is taking social media pretty seriously. I didn’t expect a Facebook fan page and a Twitter account and that was definitely a pleasant surprise!

ysl03.jpg

File under: ,

One Response to The YSL manifesto

  1. Morgan says:

    They made a wise choice with the music selection. It adds a lot to the visual elements.
    This video shows more personality behind YSL, as opposed to just fashion. This was a smart move for their branding.
    I wonder why they chose to show the video footage through the youtube window? In all the shots you can see the red bar timer at the bottom.

Advertise here

Tags

adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy