The Human Race Day
October 24, the day the world runs in the second edition of the Nike+ Human Race. In Argentina, you can follow the race live thanks to an innovative idea that transforms selected runners’ comments into text messages which get automatically published online.
On top of the smart use of technology I also like the PR power of this initiative as among the live tweeters during the race there is also a journalist who already has a good amount of followers on Twitter.
The race in Buenos Aires will begin at 16.00 local time. If you are GMT based it means in 40 minutes.
Get ready, watch it live here: http://thehumanrace.com.ar/envivo/