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Weetabix powers Google’s librarian

November 19, 2009 at 9:15 by Martina Comments

Did you know that behind Google there is an old, fast and wise librarian? See it yourself at Of course she’s fast and effective because she eats Weetabix…


I can’t help having contrasting feelings about this campaign. At first I found it smart and simple, but now I’m not sure about the idea of relying on another brand popularity to sell another brand. I find it kind of weak and surely applyable to more brands than just Weetabix.
The agency is WCRS.

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One Response to Weetabix powers Google’s librarian

  1. yeah i had mixed feelings about this too.
    It feels kinda 5 years ago – a banner idea at best.

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