Adidas storytelling for a jersey
Since I work for Nike, I’m surely not in the best position to judge Adidas work but, as you know, my editorial line focuses on showcasing great digital creativity in a objective way with a personal touch. Nike and Adidas approach football communication in a very different way so I’m not going into strategic nor brand discussion. I’m posting about Adidas Football Teamgeist project simply because I was impressed by the quality of the project.
It’s an impressive digital production to tell the story of the German National team shirt and of course, drive replicas’ sales on the way to WC10.
Storytelling is quite epic and really delivers an immersive experience for Germany supporters (I guess )
The advergame part is also quite original but, in my opinion, less engaging and quite annoying because you are forced to win the three games to reach the end of the story.
Last but not least, digital commerce integration: online purchase of the jersey is just one click away.