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Adidas storytelling for a jersey

November 18, 2009 at 10:19 by Martina Comments

Since I work for Nike, I’m surely not in the best position to judge Adidas work but, as you know, my editorial line focuses on showcasing great digital creativity in a objective way with a personal touch. Nike and Adidas approach football communication in a very different way so I’m not going into strategic nor brand discussion. I’m posting about Adidas Football Teamgeist project simply because I was impressed by the quality of the project.


It’s an impressive digital production to tell the story of the German National team shirt and of course, drive replicas’ sales on the way to WC10.

Storytelling is quite epic and really delivers an immersive experience for Germany supporters (I guess :-) )


The advergame part is also quite original but, in my opinion, less engaging and quite annoying because you are forced to win the three games to reach the end of the story.


Last but not least, digital commerce integration: online purchase of the jersey is just one click away.


5 Responses to Adidas storytelling for a jersey

  1. andrea says:

    Solitamente preferisco l’approccio di Nike, ma devo dire che questo รจ veramente un buon lavoro

  2. I think this is an amazing campaign on so many levels.
    The design is just beautifull and the gameplay is such an original way to play a football game online, I wonder no one thought about it before!
    Although I didn’t have the time to finish it, the experience
    was so good I kept thinking about it afterwards.
    Great stuff!

  3. Adidas web graphics have always stunned me. Kudos for the team who created the web interactive website of Adidas.

  4. Ras says:

    A bit cheesy, a bit german, but otherwise nicely executed. Lot of work.

  5. builtformac says:

    Great Campaign and game for (non) germans. A true engaging experience. Super game!

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