Since I work for Nike, I’m surely not in the best position to judge Adidas work but, as you know, my editorial line focuses on showcasing great digital creativity in a objective way with a personal touch. Nike and Adidas approach football communication in a very different way so I’m not going into strategic nor brand discussion. I’m posting about Adidas Football Teamgeist project simply because I was impressed by the quality of the project.
It’s an impressive digital production to tell the story of the German National team shirt and of course, drive replicas’ sales on the way to WC10.
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