Last year, while writing about the maturity of argentinean digital industry i came upon a campaign for Paso de los Toros, a bitter tonic water. This year they’re back, with some extended features that takes the user to an interesting online-offline-online-offline trip:
The agency is BBDO Argentina.
adidas advergame advergames advertainment advertising australia belgium best branding online brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn netherlands nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media sms spain sweden twitter uk viral marketing viral video volkswagen Yahoo!
Wow. This makes a serious emotional connection with anyone who feels heartbreak over an ex. The promise to the consumer provides a satisfaction that I’ve never seen promised by any other product or brand. Very creative and unique compaign. I loved it.
love it!
does sb know what song this is?
“I love you”, from The Dandy Warhols