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Nike – ABUKU

June 2, 2010 at 9:49 by Mark Comments

Abuku means bubble in japanese, and that’s the word behind this video coming from W+K Tokyo Lab, in which to emphasize the air (main quality of the product) they decided to create an aquarium inside the shoe… i’m still wondering if that’s cool or weird, probably both, but that’s for sure that it’s an original approach for the idea:

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