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Mobile for humans

December 24, 2010 at 2:45 by Mark Comments

A couple of mobile campaigns i’ve loved recently. First one is “Ringtowns”, from Ogilvy Guatemala and their client Claro, using ringtones as a device of spreading the service itself, naming them after all the cities in the country (click the image to see the video explaining the case):
claro.png
The other one is “Os Ringtonicos” (“The Ringtonics”), from Almap BBDO for an NGO called “Casa do Zezinho”, whose kids recorded ringtones using their voices to raise money for buying musical instruments:

Like them because they’re so human, using mobility as a tool instead of just as a channel.

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