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Fujifilm X100 commercial not commercial

June 8, 2011 at 6:04 by Martina Comments

Pretty impressive commercial made in Japan for the Fujifilm X100 digital camera. Images are beautiful and strong and definitely not very “commercial”.

Powerful work. Very inspirational.

As explained on Hypebeast, the video features inspirations from several respected Japanese photographers including Daido Moriyama and Nobuyoshi Araki.

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