Blink 182 rewards fans for copyright violation
To launch their new single after 8 years, Blink 182 decided to reward the fans who “stole” their music to create videos then uploaded on Youtube. Applying a sort of law of retaliation (an eye for an eye), they searched Youtube for all the fans’ videos that were using their music without permission, and they created the video clip for their new single made out of clips from all those videos.
A great use of social media. Smart and provocative, just perfect to get a buzz started.