Adidas Japan: Shootter
Adidas Japan ask you to enter a duel with one of your Twitter followers. Log in, Power up and ‘shootter’ as hard as you can – essentially you are challenging your opponent to try to score a goal against you.
Not only is Shootter packed with football twitter excitement, it also has a pretty frantic sound track to boot.
And I think this piece has a remarkable art direction that lies somewhere between Anime, shredded polygons and crayon scribbles. Great to see that despite using the same formats, work can still look so different.