Rapping Granma proves radio advertising still works
Who said radio advertising is dead? A German granma actually proved the opposite with this brilliant integrated campaign for AS&S Radio Sales & Services. Lukas Lindemann Rosinski launched a radio promotion to drive online traffic and generate Youtube visits as well as Facebook fans. A catchy tune and a rapping granma proved to media buyers that radio advertising is still very effective.
With a bunch of 30 seconds commercials, and a tune created ad hoc, they managed to generate over 1.5 million views on Youtube and to recruit over 10k fans on Facebook. Pretty awesome, and the case study is also very amusing to watch.
While this is the music video clip