Who said radio advertising is dead? A German granma actually proved the opposite with this brilliant integrated campaign for AS&S Radio Sales & Services. Lukas Lindemann Rosinski launched a radio promotion to drive online traffic and generate Youtube visits as well as Facebook fans. A catchy tune and a rapping granma proved to media buyers that radio advertising is still very effective.
Check out Le Journal du Net today to find out who manages the online advertising money in France. SNCF’s budget for, example, is managed by Publicis, MPG Media Contacts takes care of France Telecom, Orange, Wanadoo and Citroen, while Carat Interactive plans for SFR, Renault, Bouygues Telecom, Gaz de France, AOL and Philips.
This is the key statement by Tom Hespos today on MediaPost. Contextual advertising offers new opportunities to media buyers. There are still a lot of questions to answers concerning their relialibity, however, before expressing a final judgement, let’s give them a chance.
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