The notebook that became a love letter

Possibly one of the sweetest and nicest promo pieces for Valentine’s Day I’ve ever seen. And possibly a sign that the creative “war” between Field Notes and Moleskine has officially begun. After a lot of recent great videos by Moleskine, FN fights back with a lovely little artwork.

The video has been created to promote the Red Blooded notebook which has been recently added to the Field Notes standard product line. The notebook that becomes a love letter: a further proof that life, love and commerce can intersect nicely. Well… maybe the description that they added on the site is a bit too much but, still, it’s a very inspiring and beautiful work.