Digital advertising and marketing: only the best ideas worldwide, since 2003

Is Pinterest The Next Hot Property In Digital Advertising?

February 7, 2012 at 6:05 by Mark Comments

Pinterest is the hottest thing in social content curation right now and has been billed as one of the top web properties in 2012, even though it still remains invite only. If you want an invite, leave a comment at the end of the article with your email and we’ll invite as many as we can!

So what is Pinterest? It’s a visual curation site where you can create boards for the things that interest you. And those boards, probably say more about what you’re really interested in than any other site. For business, recent research has shown that Pinterest is driving more traffic than Google+, YouTube and LinkedIn combined! For the more visual brands out there, it’s another network to make sure they are a part of but there are clear traffic driving benefits. Brands like GAP, Whole Foods, Threadless and evenĀ General Electric are leading the way so far. It’s the greatest indication yet that the social graph is morphing in to the interest graph. A picture is worth a thousand words, right? Check out the infographic below for more and let us know what you think. Have you tried it out yet? You can follow me on Pinterest here.

Advertise here