Pinterest is the hottest thing in social content curation right now and has been billed as one of the top web properties in 2012, even though it still remains invite only. If you want an invite, leave a comment at the end of the article with your email and we’ll invite as many as we can! Read more…
CNET has an interesting article on big consumer brands gradually moving their attention to mobile phones. Cell phones offer the possibility of establishing a direct relationship with customers, and brands obviously hope to take advantage of such opportunity. However, jumping on the mobile bandwagon is not for everyone. As some expert point out, branded content needs to be relevant and high-quality in order to succeed. As you know, content is expensive to produce and, when it comes to mobile phones, it also gets expensive to deliver. This means brands really need to understand whether such investment is worth or not, in terms of ROI but also of brand strenght over time.
Online advertising is perceived as important, but only a few brands do their best using new media channels. New Media Age (reg. req.) reports about a study by OgilvyInteractive, which surveyed big brands asking them to rate their performance with online marketing. Most of the surveyed marketers acknowledged they have to improve their online effort, finding a better integration with existing channels.
According to a study done recently by Michigan State Researchers of online privacy policies, consumers simply don’t read the legal stuffs and have a gut reaction in deciding if a brand is trustworthy. There is an article on CrmDaily in which Glover Ferguson, an analyst at Accenture, says that if companies want to advance their relationships with customers, they need to focus on the mission of fulfilling the promise of the brand.
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