Digital advertising and marketing: only the best ideas worldwide, since 2003

Consumers Trust Brands, Not Policies

February 1, 2004 at 10:04 by Martina Comments

According to a study done recently by Michigan State Researchers of online privacy policies, consumers simply don’t read the legal stuffs and have a gut reaction in deciding if a brand is trustworthy. There is an article on CrmDaily in which Glover Ferguson, an analyst at Accenture, says that if companies want to advance their relationships with customers, they need to focus on the mission of fulfilling the promise of the brand.

Comments are closed.

Advertise here