The numbers coming out from a research by Price Waterhouse Coopers show online advertising in the UK is eventually gaining credibility. As an article by Owen Gibson on The Guardian points out “after years of trying, and in some cases under-delivering, it looks as if the internet’s accountability, measurability and targeting is finally making an impression on the big brands. In certain sectors, notably cars and finance, online ads are now an integral part of any big campaign, rather than an afterthought“. Furthermore September’s MSN Online Pulse finds out that more than eight out of 10 brand managers intend to increase, or at the very least maintain, their current level of investment in online. The report is coming out today.
According to a study done recently by Michigan State Researchers of online privacy policies, consumers simply don’t read the legal stuffs and have a gut reaction in deciding if a brand is trustworthy. There is an article on CrmDaily in which Glover Ferguson, an analyst at Accenture, says that if companies want to advance their relationships with customers, they need to focus on the mission of fulfilling the promise of the brand.