Easter sites are yummy
Now in its third year, the Lindt Gold Bunny Hunt has become Lindtâ€™s primary Easter marketing strategy, creating fun for all chocolate lovers. This yearâ€™s Hunt saw DraftFCB Sydney create an enormous illustrated Swiss Easter wonderland (think Where’s Waldo/Wally) in which the elusive Lindt Gold Bunny hides in different locations every few days.
Hunters who find him go into daily draws to win Lindt products.
And the ‘behind the scenes/making of…’ of the illustration below which is pretty cool.
Creative Director: Simon Edwards
Art Director: Steve Liu
Copywriter: Josh Aitken
Digital Designer: Chris Maisano
Digital Strategist: Alex Roper
Illustrator: Kieran Rynhart â€“ International Rescue