Tug of Store
An awesome experiment is storming through the Twittersphere. Tug of Store lets users decide in real time whether a product is cool or crap. See the thumbs flitter across the screen as you and your peers vote them up or down.
I think the crude interface makes it extra charming. As Nik Roope from Poke wrote: “E-commerce has taken a refreshing turn for the distinctly mental. Love it.”
Expect this sort of e-commerce fun to pop up in other online shops soon.
Agency: OK Focus