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IKEA playing with their friends

October 27, 2012 at 1:35 by Tim Comments

IKEA in the UK presents this charming video as part of their “Entertaining” campaign. A group of kids are in perfect synch with a bunch of oversized play friends, from cuddly bear and robot to action figures. Watch the reveal at the end of the spot and don’t miss the ‘Making Of’ which is told and led by a very Scottish ‘Darren, the Bear’.

Client: Ikea
Agency: Mother
Song: “Playin’ With My Friends” by Masters in France

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