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IKEA playing with their friends

on October 27, 2012 by Tim Comments

IKEA in the UK presents this charming video as part of their “Entertaining” campaign. A group of kids are in perfect synch with a bunch of oversized play friends, from cuddly bear and robot to action figures. Watch the reveal at the end of the spot and don’t miss the ‘Making Of’ which is told and led by a very Scottish ‘Darren, the Bear’. Read more…

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