The French (underwear) Revolution

A touch of irreverence, a pinch of sexy sense of humor, and a drop of unexpected. Here comes the perfect recipe to get a new start-up brand stand out of the crowd and generate some buzz out its products. It’s the story of Le Slip Français, a new underwear brand that designs and manufactures its products in France.

Can’t help making a connection with Diesel advertising campaigns, but I also reckon this is definitely an hilarious way to prove that Made in France is better!

The agency is BETC Start Up Lab.