Maes Beer takes care of the family

Maes is a popular Belgian beer and also the 3rd most common Belgian surname.
To give all these Belgians called Maes a reason to talk about the beer, they did the obvious: give them some Maes. After all that’s what family is for!
Every Maes family member got a free barrel (keg) to share with his or her friends, amplified via Facebook. Not surprisingly some people even went to the extent of changing their last name (at least on Facebook). All to become part of the Maes beer family.

Agency: TBWA Brussels