“Royalist or Republican?”
This is the best #RoyalBaby play I’ve seen so far. The Guardian has launched a pretty neat toggle feature that lets people filter out all Royal Baby news. A small text link discreetly positioned just under the nav allows people to toggle between 2 modes.
By default the newspaper is in ‘Royalist mode’ - but there is a text link with ‘Republican?’ in the top right corner.
Once clicked, the newspaper filters out all Royal Baby news and displays a ‘Royalist?’ link instead for people to switch back.
I’ll be interested to see how long they leave the link up.