Hermes keep pushing for brand utility

Coming right at the heels of their “how to tie your scarf” iPhone app, Hermes recently launched its new pop-up store, themed as a retro diner called “Silk Bar,” where you can check out the daily “menu” and see the “daily silk specials.” The pop-up is located in the Time Warner shopping center at the Columbus Circle, so if you’re in New York, check it out!

Source: Silk Pop-Up Diner