Digital advertising and marketing: only the best ideas worldwide, since 2003

Multi-Pass may soon be coming to your town

November 25, 2013 at 3:07 by Ana Comments

Or, more precisely, in 2015. Multi-pass is the latest in the trend towards end user consolidation of services. From travel (Kayak) to banking (Coin), innovation revolves around aggregating multiple information streams into a sleek, clean, easy-to-use interface on the user end. In its best form, we are talking about reduction of complication, while keeping complexity of the system intact.

The idea behind Multi-pass is to fold in one single ticket your train, metro, bus, car parking and possibly air passes (think the Fifth Element situation). Everything that has to do with moving a person from point A to point B now is in a single ticket. The secret is in e-ink screen, that displays barcodes for relevant transportation operators to scan and let you go through.

Let’s just enjoy this idea for a moment before starting to think about all the challenges for privacy it brings.

File under:

Advertise here