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How can coffee sell unlimited VOD?

December 3, 2013 at 8:14 by Bridget Comments

Why sleep when you can watch TV series non-stop?  To make sure people don’t sleep in France, Paris agency Buzzman has taken to selling coffee for CANALplay.  It’s called “Insomny Coffee” and it’s available in beans, ground or even as nespresso compatible capsules.

People can order the coffee online at insomnycoffee.canalplay.com or even buy it at selected supermarkets.  It’s a very simple, but great idea to break through the clutter in a crowded and competitive market.

For the price of 5€ you can pick up a packet of coffee and a code that gives you a 2 month free trial for CanalPlay.


Going in at the product level is certainly something we are seeing more and more of.  We  already wrote about the product innovation/campaign by Buzzman for Milka here.

 

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