Real-time Vines become Pepsi Max ads

I’ve been waiting for a brand to execute something like this for, like, forever. The mix of social content, short video formats, real-time feeds and interactive outdoors spaces make for a compelling social-interactive-brand campaigns. Perfect.

As part of its wider “Live for Now” campaign, Pepsi has done exactly the above. The soft drinks brand asked users to submit their “unbelievable” Vine videos for a chance to be featured on one of the company’s many outdoor billboards across the seven cities in the UK. Hashtag is #livefornow, if you think you have something unbelievable to share

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