Nudie Jeans fit guide
Swedish agency Kokokaka surprises us once again with the new interactive experience developed for Nudie Jeans. It’s an innovative denim guide much more focused on fitting than the usual collection’s presentations. On the site you can meet Average Joe, Regular Alf, Bootcut Ola and their “friends” and discover how the Nudie Jeans models fit.
Unfortunately, there is no e-commerce function attached, and it’s a pity, because the product exploration is so interesting and engaging that clicking and buying could be quite istinctive (and probably finding these denim in a retail store is not yet very easy).
Discovered via Ventilate.
I agree the site isn’t very interactive, but in my opinion the innovation is in the possibility to see the fitting on different models. Sorry if I haven’t been clear on this, but having worked on “denim” sites, I know that we usually used two models (one man and one woman) to wear all the collection. In Nudie’s case, they’ve used models of different body builds to differentiate and communicate the fitting of each model.