In Sweden, Suzuki has launched a website to promote its Hayabusa model. The experience is well designed, clean and simple and, like in the case of the Volkswagen R Range project, it's very much based on sound.

In the page that presents the engine characteristics you can also turn it on and listen to its sound. But then there is also a download section where you can get ringtones and sms tones that replicate the sound of the engine when it accelerates and brakes.

The agency is Delorean Webb.